Why are there no bike lanes in LEGO City? That’s a question Marcel Steeman, a regional councillor in the Netherlands, asked himself one day in 2016 while assembling some LEGO sets with his kids. As a Dutchman, he thought the lack of bike lanes on LEGO’s thin plastic road plates was weird. Even weirder, The LEGO Group is based in Denmark, one of the most bike-friendly nations on the planet! How could a Danish company not include bike lanes in its city-themed sets?
When Marcel submitted a proposal for new road plates with bike lanes to the company, LEGO rejected the idea, telling him the idea was too political. What’s political about bike lanes? As anyone who’s tried to change a street in a real city can tell you, the answer is everything.
What happens when one of the best selling toys in history doesn’t offer children the tools to build a world where it’s possible to get around without a car? And why does it matter to a bunch of adults?
You can find the full transcript of this episode here.
***This episode was sponsored in part by our friends at Cleverhood. For 20% off of stylish, functional rain gear designed specifically for walking and biking enter coupon code WARONCARS at checkout.***
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This episode was produced, recorded and edited by Doug Gordon. Music is by Stationary Sign and National Anthem Worx, courtesy of Epidemic Sound. The War on Cars theme is by Nathaniel Goodyear. Our logo is by Dani Finkel of Crucial D.
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