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Fusion Media founder and CEO Adam Tranter about effective messaging for better and safer cycling. He is one of the co-hosts of the Streets Ahead podcast and is also the former cycling and walking commissioner for the city of West Midlands in the UK.
Even before the term motonormativity was coined, Adam did some interesting surveys with Professor Ian Walker, which showed that far more people support making cycling safer and more accessible than people might think… and that even the people who support making cycling safer might think. This “pluralistic ignorance” can make it difficult to build the kinds of streets we all want, but there is hope. Doug talked with him at the recent Velo-City conference in Rimini, Italy, about how cities can activate latent support for safer cycling, walking, and transit.
Our bestselling new book, Life After Cars: Freeing Ourselves from the Tyranny of the Automobile, published by Thesis, an imprint of Penguin Random House, is available wherever books are sold.










