Journalist Edward Niedermeyer has been reporting on the automobile industry — and its blind spots — since 2008. He co-hosts the Autonocast podcast, focusing on the future of transportation. And he is the author of “Ludicrous: The Unvarnished Story of Tesla Motors.” In his book, Niedermeyer chronicles the electric car maker’s rise and lays bare the disconnect between the popular perception of Tesla and the day-to-day realities of the company, its products, and its peripatetic, billionaire CEO Elon Musk. Musk, Niedermeyer argues, is a huckster with a particular genius for selling implausible products and making old ideas feel futuristic and new. But his overwhelming wealth, influence, and cult-like following is making him a danger to the rest of us.
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