Do you want to reach one of the most passionate and engaged audiences in podcasting? The War on Cars can work with you on a campaign that will speak directly to our listeners.
Sponsors of The War on Cars have included Xtracycle, Rad Power Bikes, Cleverhood, Sheyd Bike Bags, Spin Scooters, Sidewalk Labs, Transit Center, and Via. Unlike other podcasts that rely on ad networks and dynamic insertion, we are produced completely independently. To maintain trust with our audience, we prefer to work with sponsors whose products and services we either use ourselves or otherwise fit the overall focus and mission of the podcast.
We like to work closely with our sponsors to produce creative, original, host-presented messages and we try to vary messages from episode to episode to keep listeners engaged. Additionally, we promote our sponsors and enhance their messages via our social media channels and newsletter, The Traffic Report. Wherever we post, we have become a significant agenda-setter in bicycling, transportation, and urban planning spaces.
We get tangible and quantifiable results for our sponsors. A retail sponsor that uses Podsights to track its digital advertising tells us that the conversion rates for their ads on The War on Cars are double the rates they achieve with other podcasts.
We engage regularly with our listeners and followers via all of the above channels plus hands-on merchandise sales and fulfillment, live tapings, and listener meetups. As the podcast has grown, it has been gratifying to discover that there is a substantial audience for what we are offering. The War on Cars is satisfying a demand for car culture counter-programming that is difficult to find anywhere else.