Bring a snorkel. The Kia Telluride can’t actually do this.
On Super Bowl Sunday, a hundred million Americans gathered in front of their TVs and absorbed a fearsome barrage of automobile advertising. While most viewers munched on snacks, guzzled beer and focused on the game, our crack team of intelligence analysts were busy studying the car commercials. What do these multi-million-dollar productions say about car culture, the fantasy of driving versus the reality, and about America itself? To win The War on Cars we must understand the enemy.
You can find the full transcript of this episode here.
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SHOW NOTES:
Hyundai, “The Elevator.”
Audi, “Cashew.”
Mercedes-Benz A-Class, “Say the Word.”
Kia Telluride, “Give It Everything.”
Jeep “More Than Just Words.”
How much it costs to air a commercial during the Super Bowl (CNBC)
Super Bowl draws lowest audience in more than a decade (CNBC)
“Stand Up” by Ludacris featuring Shawnna (YouTube)
Twitter: @TheWarOnCars, Aaron Naparstek @Naparstek, Sarah Goodyear @buttermilk1, Doug Gordon @brooklynspoke,
Questions? Suggestions? Email us: [email protected].